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Rashi Gupta

LAFW x

AOC

TH Experiential put together a grand moment to showcase an incredible fashion line from An Only Child. As part of the creative team, our primary goal was to bring attention to the designer's heritage and cultural influences.

CLIENT Brief

ASK

  • LAFW Runway

  • Vintage style rugs and furniture

  • Two living room arrangements

  • 150+ guests

  • Projections

CHALLENGES + SOLUTIONS

  • Budget

  • Time

  • Sourcing

  • Layout 

  • Provide several options for floor plan

  • Provide safe approximate guest occupancy 

  • Create moodboards for rental and overall direction

TARGET AUDIENCE

  • Influencers

  • Celebrities

  • Fashion designers

CLIENT Brief

ASK

TARGET AUDIENCE

  • Influencers

  • Celebrities

  • Fashion designers

  • LAFW Runway

  • Vintage style rugs and furniture

  • Two living room arrangements

  • 150+ guests

  • Projections

CHALLENGES + SOLUTIONS

  • Budget

  • Time

  • Sourcing

  • Layout 

  • Provide several floorplans

  • Provide approximate guest occupancy 

  • Create moodboards for overall direction

MOODBOARD

TARGET AUDIENCE

  • Influencers

  • Celebrities

  • Fashion designers

CLIENT Brief

ASK

  • LAFW Runway

  • Vintage style rugs and furniture

  • Two living room arrangements

  • 150+ guests

  • Projections

CHALLENGES + SOLUTIONS

  • Budget

  • Time

  • Sourcing

  • Layout 

  • Provide several options for floor plan

  • Provide safe approximate guest occupancy 

  • Create moodboards for rental and overall direction

MOODBOARD

Render

We had to provide a reality that met the vision and inspiration of An Only Child's team. I was tasked with the rendering of a vintage home that could seat 150+ guests. The challenge lied in specifying the layout of textures and furniture. Even with precise measurements, the sofas and rugs from the rendering could only go so far to match what the production team could in real time source. The entrance door was custom fabricated to the specifications of the render in order to provide a grandiose beginning and end to the runway. The projections of the fabric lied as a backdrop for this beautiful runway. 

Render

We had to provide a reality that met the vision and inspiration of An Only Child's team. I was tasked with the rendering of a vintage home that could seat 150+ guests. The challenge lied in specifying the layout of textures and furniture. Even with precise measurements, the sofas and rugs from the rendering could only go so far to match what the production team could in real time source. The entrance door was custom fabricated to the specifications of the render in order to provide a grandiose beginning and end to the runway. The projections of the fabric lied as a backdrop for this beautiful runway. 

LAFW x AOC

TH Experiential put together a grand moment to showcase an incredible fashion line from An Only Child during Los Angeles Fashion Week. As part of the creative team, our primary goal was to bring attention to the designer's heritage and cultural influences.

Reality

The production of this event required many hands. Hundreds of sofas, ottomans, chairs, and rugs were being arranged and then rearranged. The entrance of one hall to the next was strategically staged as a living room to take photos in. The projections were specific fabrics used from the current fashion line. However, after a long day's work, the show was beautifully executed. 

The production of this event required many hands. Hundred of sofas, ottomans, chairs, and rugs were being arranged and then rearranged. The entrance of one hall to the next was strategically staged as a living room to take photos in. The projections were specific fabrics used from the current fashion line. However, after a long day's work, the show was beautifully executed. 

REALITY

The production of this event required many hands. Hundred of sofas, ottomans, chairs, and rugs were being arranged and then rearranged. The entrance of one hall to the next was strategically staged as a living room to take photos in. The projections were specific fabrics used from the current fashion line. However, after a long day's work, the show was beautifully executed. 

CLIENT Brief

ASK

CHALLENGES + SOLUTIONS

TARGET AUDIENCE

  • Budget

  • Time

  • Sourcing

  • Layout 

  • Provide several options for floor plan

  • Provide safe approximate guest occupancy 

  • Create moodboards for rental and overall direction

  • Influencers

  • Celebrities

  • Fashion designers

  • LAFW Runway

  • Vintage style rugs and furniture

  • Two living room arrangements

  • 150+ guests

  • Projections

REALITY

The production of this event required many hands. Hundred of sofas, ottomans, chairs, and rugs were being arranged and then rearranged. The entrance of one hall to the next was strategically staged as a living room to take photos in. The projections were specific fabrics used from the current fashion line. However, after a long day's work, the show was beautifully executed. 

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