OVERVIEW:
Crafted is a UX case study that sprouted from the want to learn creatively. Whether it is attending classes, getting supplies for DIYS, or finding tutorials, Crafted is a one-stop shop. I'm creating Crafted as a way to attract and retain customers. I noticed that our competitors either primarily lie in the supplies business or individual craft business.
PROBLEM:
Busy workers and stay-at-home parents lack creative outlets that are easy to access.
GOAL:
Design an app for a craft store that allows consumers to easily book classes held at nearby studios. Allow them to purchase supplies and browse in one place.
crafted
BE THAT PERSON TOGETHER

OVERVIEW:
Crafted is a UX case study that sprouted from the want to learn creatively. Whether it is attending classes, getting supplies for DIYS, or finding tutorials, Crafted is a one-stop shop. I'm creating Crafted as a way to attract and retain customers. I noticed that our competitors either primarily lie in the supplies business or individual craft business.
PROBLEM:
Busy workers and stay-at-home parents lack creative outlets that are easy to access.
GOAL:
Design an app for a craft store that allows consumers to easily book classes held at nearby studios. Allow them to purchase supplies and browse in one place.
CRAFTED
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USER PERSONA

OVERVIEW
Erik is a stay-at-home dad with two toddlers! They are a handful but Erik needs a hobby for his own enjoyment. He has decided to pick
up a crafting hobby to potentially meet others but he feels a little intimidated by showing up at the store. Maybe this is something he can do with his family at home as well!
FRUSTRATIONS
-
“I don’t know where to even begin! Perhaps, an intro or beginner class”
-
“What kind of materials should I buy and what are all these tools used for”
-
“I can’t be away for too long because my kids need me”
Paper wireframes
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USER RESEARCH PAIN POINTS
ACCESSIBILITY
Adults from all walks of life, especially those who don’t speak the language, enjoy creative platforms but they are not always equipped for them.
TIME
Working adults are too busy and would like reminders and schedules that are easy to use.
CONFUSION
Often the main problem is navigating where to start. What supplies do I need and do I need all of them right now?
Sticker sheet
PRIMARY COLORS
ACCENT COLOR
ICONS


ICON TEXT
Inter, Regular, 6
BUTTON TEXT
Lufga, Regular, 10
BODY TEXT
Inter, Regular, 9
SEARCH BUTTON
Inter, Regular, 12
HEADER TEXT
Lufga, Medium, 18
TEXT
understanding improvements
IMPROVEMENT:
Early designs allowed for overall visibility of schedule. However, after usability studies, a more catered usage of the schedule was implemented.The improvement provides a filter section and a clear start to end date for classes with multiple dates
FINDINGS:
- Users prefer minimal aesthetics
- Users need accessibility features
- Users want bright and bold language
- Users want visual icons that correspond to their needs
- Users want hierarchy




FINDINGS:
- Users prefer having information readily accessible
- Users prefer easily switching within the same page when browsing
- Users prefer having icons with imagery of their instructors
IMPROVEMENT:
Early designs allowed for structure of both class information and payment information. The improvement allows for an additional step that provides in depth information before adding to your cart. The expandable feature allows the user to browse in and out of the class options before checking out.






CRAFTED
.png)
BE THAT PERSON TOGETHER
OVERVIEW:
Crafted is a UX case study that sprouted from the want to learn creatively. Whether it is attending classes, getting supplies for DIYS, or finding tutorials, Crafted is a one-stop shop. I'm creating Crafted as a way to attract and retain customers. I noticed that our competitors either primarily lie in the supplies business or individual craft business.
GOAL:
Design an app for a craft store that allows consumers to easily book classes held at nearby studios. Allow them to purchase supplies and browse in one place.
PROBLEM:
Busy workers and stay-at-home parents lack creative outlets that are easy to access.
Sticker sheet
PRIMARY COLORS
ACCENT COLOR
ICONS


ICON TEXT
Inter, Regular, 6
BUTTON TEXT
Lufga, Regular, 10
BODY TEXT
Inter, Regular, 9
SEARCH BUTTON
Inter, Regular, 12
HEADER TEXT
Lufga, Medium, 18
TEXT
ACCESSIBILITY
Adults from all walks of life, especially those who don’t speak the language, enjoy creative platforms but they are not always equipped for them.
TIME
Working adults are too busy and would like reminders and schedules that are easy to use.
CONFUSION
Often the main problem is navigating where to start. What supplies do I need and do I need all of them right now?
USER RESEARCH PAIN POINTS
understanding improvements
FINDINGS:
- Users prefer minimal aesthetics
- Users need accessibility features
- Users want bright and bold language
- Users want visual icons that correspond to their needs
- Users want hierarchy

IMPROVEMENT:
Early designs allowed for overall visibility of schedule. However, after usability studies, a more catered usage of the schedule was implemented.The improvement provides a filter section and a clear start to end date for classes with multiple dates

USER PERSONA

OVERVIEW
Erik is a stay-at-home dad with two toddlers! They are a handful but Erik needs a hobby for his own enjoyment. He has decided to pick
up a crafting hobby to potentially meet others but he feels a little intimidated by showing up at the store. Maybe this is something he can do with his family at home as well!
FRUSTRATIONS
-
“I don’t know where to even begin! Perhaps, an intro or beginner class”
-
“What kind of materials should I buy and what are all these tools used for”
-
“I can’t be away for too long because my kids need me”
understanding improvements

FINDINGS:
- Users prefer minimal aesthetics
- Users need accessibility features
- Users want bright and bold language
- Users want visual icons that correspond to their needs
- Users want hierarchy

IMPROVEMENT:
Early designs allowed for overall visibility of schedule. However, after usability studies, a more catered usage of the schedule was implemented.The improvement provides a filter section and a clear start to end date for classes with multiple dates


FINDINGS:
- Users prefer having information readily accessible
- Users prefer easily switching within the same page when browsing
- Users prefer having icons with imagery of their instructors


IMPROVEMENT:
Early designs allowed for structure of both class information and payment information. The improvement allows for an additional step that provides in depth information before adding to your cart. The expandable feature allows the user to browse in and out of the class options before checking out.
FINDINGS:
- Users prefer having information readily accessible
- Users prefer easily switching within the same page when browsing
- Users prefer having icons with imagery of their instructors

IMPROVEMENT:
Early designs allowed for structure of both class information and payment information. The improvement allows for an additional step that provides in depth information before adding to your cart. The expandable feature allows the user to browse in and out of the class options before checking out.







CRAFTED
.png)
CASE STUDY
OVERVIEW:
Crafted is a UX case study that sprouted from the want to learn creatively. Whether it is attending classes, getting supplies for DIYS, or finding tutorials, Crafted is a one-stop shop. I'm creating Crafted as a way to attract and retain customers. I noticed that our competitors either primarily lie in the supplies business or individual craft business.
GOAL:
Design an app for a craft store that allows consumers to easily book classes held at nearby studios. Allow them to purchase supplies and browse in one place.
PROBLEM:
Busy workers and stay-at-home parents lack creative outlets that are easy to access.
Sticker sheet
PRIMARY COLORS
ACCENT COLOR
ICONS


ICON TEXT
Inter, Regular, 6
BUTTON TEXT
Lufga, Regular, 10
BODY TEXT
Inter, Regular, 9
SEARCH BUTTON
Inter, Regular, 12
HEADER TEXT
Lufga, Medium, 18
TEXT
Paper wireframes




.png)




Paper wireframes
.png)



