OVERVIEW:

Crafted is a UX case study that sprouted from the want to learn creatively. Whether it is attending classes, getting supplies for DIYS, or finding tutorials, Crafted is a one-stop shop. I'm creating Crafted as a way to attract and retain customers. I noticed that our competitors either primarily lie in the supplies business or individual craft business.

PROBLEM:

Busy workers and stay-at-home parents lack creative outlets that are easy to access.

GOAL:

Design an app for a craft store that allows consumers to easily book classes held at nearby studios. Allow them to purchase supplies and browse in one place.

crafted

BE THAT PERSON TOGETHER

OVERVIEW:

Crafted is a UX case study that sprouted from the want to learn creatively. Whether it is attending classes, getting supplies for DIYS, or finding tutorials, Crafted is a one-stop shop. I'm creating Crafted as a way to attract and retain customers. I noticed that our competitors either primarily lie in the supplies business or individual craft business.

PROBLEM:

Busy workers and stay-at-home parents lack creative outlets that are easy to access.

GOAL:

Design an app for a craft store that allows consumers to easily book classes held at nearby studios. Allow them to purchase supplies and browse in one place.

CRAFTED

USER PERSONA

OVERVIEW

Erik is a stay-at-home dad with two toddlers! They are a handful but Erik needs a hobby for his own enjoyment. He has decided to pick

up a crafting hobby to potentially meet others but he feels a little intimidated by showing up at the store. Maybe this is something he can do with his family at home as well!

FRUSTRATIONS

“I don’t know where to even begin! Perhaps, an intro or beginner class”
“What kind of materials should I buy and what are all these tools used for”
“I can’t be away for too long because my kids need me”

Paper wireframes

USER RESEARCH PAIN POINTS

ACCESSIBILITY

Adults from all walks of life, especially those who don’t speak the language, enjoy creative platforms but they are not always equipped for them.

TIME

Working adults are too busy and would like reminders and schedules that are easy to use.

CONFUSION

Often the main problem is navigating where to start. What supplies do I need and do I need all of them right now?

Sticker sheet

PRIMARY COLORS

ACCENT COLOR

ICONS

ICON TEXT

Inter, Regular, 6

BUTTON TEXT

Lufga, Regular, 10

BODY TEXT

Inter, Regular, 9

SEARCH BUTTON

Inter, Regular, 12

HEADER TEXT

Lufga, Medium, 18

TEXT

understanding improvements

IMPROVEMENT:

Early designs allowed for overall visibility of schedule. However, after usability studies, a more catered usage of the schedule was implemented.The improvement provides a filter section and a clear start to end date for classes with multiple dates

FINDINGS:

- Users prefer minimal aesthetics

- Users need accessibility features

- Users want bright and bold language

- Users want visual icons that correspond to their needs

- Users want hierarchy

FINDINGS:

- Users prefer having information readily accessible

- Users prefer easily switching within the same page when browsing

- Users prefer having icons with imagery of their instructors

IMPROVEMENT:

Early designs allowed for structure of both class information and payment information. The improvement allows for an additional step that provides in depth information before adding to your cart. The expandable feature allows the user to browse in and out of the class options before checking out.

CRAFTED

BE THAT PERSON TOGETHER

OVERVIEW:

Crafted is a UX case study that sprouted from the want to learn creatively. Whether it is attending classes, getting supplies for DIYS, or finding tutorials, Crafted is a one-stop shop. I'm creating Crafted as a way to attract and retain customers. I noticed that our competitors either primarily lie in the supplies business or individual craft business.

GOAL:

Design an app for a craft store that allows consumers to easily book classes held at nearby studios. Allow them to purchase supplies and browse in one place.

PROBLEM:

Busy workers and stay-at-home parents lack creative outlets that are easy to access.

Sticker sheet

PRIMARY COLORS

ACCENT COLOR

ICONS

ICON TEXT

Inter, Regular, 6

BUTTON TEXT

Lufga, Regular, 10

BODY TEXT

Inter, Regular, 9

SEARCH BUTTON

Inter, Regular, 12

HEADER TEXT

Lufga, Medium, 18

TEXT

ACCESSIBILITY

Adults from all walks of life, especially those who don’t speak the language, enjoy creative platforms but they are not always equipped for them.

TIME

Working adults are too busy and would like reminders and schedules that are easy to use.

CONFUSION

Often the main problem is navigating where to start. What supplies do I need and do I need all of them right now?

USER RESEARCH PAIN POINTS

understanding improvements

FINDINGS:

- Users prefer minimal aesthetics

- Users need accessibility features

- Users want bright and bold language

- Users want visual icons that correspond to their needs

- Users want hierarchy

IMPROVEMENT:

Early designs allowed for overall visibility of schedule. However, after usability studies, a more catered usage of the schedule was implemented.The improvement provides a filter section and a clear start to end date for classes with multiple dates

USER PERSONA

OVERVIEW

Erik is a stay-at-home dad with two toddlers! They are a handful but Erik needs a hobby for his own enjoyment. He has decided to pick

up a crafting hobby to potentially meet others but he feels a little intimidated by showing up at the store. Maybe this is something he can do with his family at home as well!

FRUSTRATIONS

“I don’t know where to even begin! Perhaps, an intro or beginner class”
“What kind of materials should I buy and what are all these tools used for”
“I can’t be away for too long because my kids need me”

understanding improvements

FINDINGS:

- Users prefer minimal aesthetics

- Users need accessibility features

- Users want bright and bold language

- Users want visual icons that correspond to their needs

- Users want hierarchy

IMPROVEMENT:

Early designs allowed for overall visibility of schedule. However, after usability studies, a more catered usage of the schedule was implemented.The improvement provides a filter section and a clear start to end date for classes with multiple dates

FINDINGS:

- Users prefer having information readily accessible

- Users prefer easily switching within the same page when browsing

- Users prefer having icons with imagery of their instructors

IMPROVEMENT:

Early designs allowed for structure of both class information and payment information. The improvement allows for an additional step that provides in depth information before adding to your cart. The expandable feature allows the user to browse in and out of the class options before checking out.

FINDINGS:

- Users prefer having information readily accessible

- Users prefer easily switching within the same page when browsing

- Users prefer having icons with imagery of their instructors

IMPROVEMENT:

Early designs allowed for structure of both class information and payment information. The improvement allows for an additional step that provides in depth information before adding to your cart. The expandable feature allows the user to browse in and out of the class options before checking out.

CRAFTED

CASE STUDY

OVERVIEW:

Crafted is a UX case study that sprouted from the want to learn creatively. Whether it is attending classes, getting supplies for DIYS, or finding tutorials, Crafted is a one-stop shop. I'm creating Crafted as a way to attract and retain customers. I noticed that our competitors either primarily lie in the supplies business or individual craft business.

GOAL:

Design an app for a craft store that allows consumers to easily book classes held at nearby studios. Allow them to purchase supplies and browse in one place.

PROBLEM:

Busy workers and stay-at-home parents lack creative outlets that are easy to access.