CLIENT Brief
ASK
-
"Born For This" tagline
-
House party with pool
-
Iconic and legendary
-
Collaboration of two great brands
-
Competing against Europe launch
CHALLENGES + SOLUTIONS
-
Budget
-
Time
-
Talent
-
House
-
Provide photoshop mocks
-
Provide overall floor plan
-
Movers for furniture removal and placement
-
Run-through shuttle service for guests
TARGET AUDIENCE
-
Young adults
-
Bachelors
-
Hip and Edgy
-
25-40 yr olds
-
LA Residents
-
Influencers




Render
Pulling these mocks together required communication. With a short lead time for the event, we worked closely with the client to ensure a seamless flow. I began on the mocks of the photos to clarify graphics, placement, and overall look and feel. I went through several iterations, making sure that the expectation is clear for both the client and our production team. Another challenge lied in elevating an experience that showcased both brands equally. How might we use brand colors and logos equally? How might we promote an alcoholic beverage according to without misrepresenting both brand identities?

Jack x coke
We launched Jack Daniels and Coke's newest collaboration with a bang in the Hollywood Hills. We transformed the house with custom decals product imagery, and careful displays all under the red glow.
Render
Pulling these mocks together required communication. With a short lead time for the event, we worked closely with the client to ensure a seamless flow. I began on the mocks of the photos to clarify graphics, placement, and overall look and feel. I went through several iterations, making sure that the expectation is clear for both the client and our production team. Another challenge lied in elevating an experience that showcased both brands equally. How might we use brand colors and logos equally? How might we promote an alcoholic beverage according to without misrepresenting both brand identities?



REALITY
We put on this production over the course of three days. Our biggest priority was the state of the house as we saw it. While I ensured proper placement of graphics and props, the team focused on flow, guests, and any precaution necessary. The process was smooth and the event was just as successful. We were faced with the challenge of meeting the vision of the render under a red glow. However, with a few adjustments along the way, the expectations were beyond met. The team communicated and no can was left out of place.




REALITY
We put on this production over the course of three days. Our biggest priority was the state of the house as we saw it. While I ensured proper placement of graphics and props, the team focused on flow, guests, and any precaution necessary. The process was smooth and the event was just as successful. We were faced with the challenge of meeting the vision of the render under a red glow. However, with a few adjustments along the way, the expectations were beyond met. The team communicated and no can was left out of place.

REALITY
We put on this production over the course of three days. Our biggest priority was the state of the house as we saw it. While I ensured proper placement of graphics and props, the team focused on flow, guests, and any precaution necessary. The process was smooth and the event was just as successful. We were faced with the challenge of meeting the vision of the render under a red glow. However, with a few adjustments along the way, the expectations were beyond met. The team communicated and no can was left out of place.
MOODBOARD










CLIENT Brief
ASK
-
"Born For This" tagline
-
House party with pool
-
Iconic and legendary
-
Collaboration of two great brands
-
Competing against Europe launch
TARGET AUDIENCE
-
Young adults
-
Bachelors
-
Hip and Edgy
-
25-40 yr olds
-
LA Residents
-
Influencers
CHALLENGES + SOLUTIONS
-
Budget
-
Time
-
Talent
-
House
-
Provide photoshop mocks
-
Provide overall floor plan
-
Movers for furniture removal and placement
-
Run-through shuttle service for guests

Jack x coke
We launched Jack Daniels and Coke's newest collaboration with a bang in the Hollywood Hills. We transformed the house with custom decals product imagery, and careful displays all under the red glow.
CLIENT Brief
ASK
CHALLENGES + SOLUTIONS
TARGET AUDIENCE
-
Young adults
-
Bachelors
-
Hip and Edgy
-
25-40 yr olds
-
LA Residents
-
Influencers
-
"Born For This" tagline
-
House party with pool
-
Iconic and legendary
-
Collaboration of two great brands
-
Competing against Europe launch
-
Budget
-
Time
-
Talent
-
House
-
Provide photoshop mocks
-
Provide overall floor plan
-
Movers for furniture removal and placement
-
Run-through shuttle service for guests







MOODBOARD
